CHARLESTON, SC – December 12, 2024 – Sèchey, a leader in the alternative adult beverage sector, today announced the national debut of its new product—a single-serve, alcohol-removed sparkling white wine. The limited-edition 200 ml bottles are available exclusively at Target locations, offering consumers a sophisticated, non-alcoholic option for holiday celebrations. With the festive season in full swing, the compact size of the bottle makes it an ideal choice for individual servings or as a thoughtful gift, complete with a bottle tag.
This launch builds on Sèchey’s earlier collaboration with Target, which has increasingly expanded its range of wellness products in response to rising consumer demand for alcohol alternatives. The new product reflects both brands’ commitment to the growing trend of “dry moments” and the increasing number of consumers seeking alcohol-free options.
Emily Heintz, Founder of Sèchey, expressed excitement over the new offering: “We are thrilled to introduce an alternative beverage that allows everyone to participate in holiday celebrations. Our new mini sparkling blanc de blanc ensures that guests have options to celebrate and socialize without alcohol during festive gatherings.”
Product Highlights:
Flavor Profile: Crisp, organic blanc de blanc mimicking traditional sparkling white wine
Size: 200 ml mini bottles, perfect for individual servings or gift-giving
Alcohol Content: Dealcoholized wine, 0.4% ABV
Retail Price: $8.99, available at Target nationwide in limited quantities
Rising Demand for Non-Alcoholic Alternatives
The launch of Sèchey’s sparkling wine aligns with the growing global demand for high-quality, alcohol-free beverages. The global non-alcoholic beverage market exceeded $1.2 trillion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 6-7% through 2030. Non-alcoholic drinks are anticipated to account for 10-12% of total alcohol sales within the next decade, with retail shelf space for these products increasing by 15% over the past three years.
Sèchey’s new mini sparkling wine caters to health-conscious consumers, pregnant women, designated drivers, and anyone opting to reduce their alcohol intake during the holiday season. The premium, organic dealcoholized wine ensures a refined experience without the effects of alcohol.
About Sèchey:
Sèchey is a pioneering brand in the non-alcoholic beverage space, offering a variety of innovative products designed for alcohol-flexible consumers seeking a healthier lifestyle. Known for its focus on quality and taste, Sèchey provides a range of premium, alcohol-free options that cater to the rising demand for sophisticated, non-alcoholic alternatives.
You Might Be Interested In:
