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Mash Gang Dominates Non-Alcoholic Beer Market in the U.S. with Rapid Growth and New Product Launch

by Kaia

Mash Gang, a rising star in the non-alcoholic beer industry, is celebrating another year of significant achievements, extending its reach beyond its UK roots. Following a successful launch in the U.S. earlier this year, the brand has quickly made a mark in Colorado, securing spots in prominent outlets. In less than three months, Mash Gang has become the top-selling beer in several leading Denver stores, surpassing established industry giants.

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The company’s flagship brew, Chug, is outpacing sales of major beer brands like Athletic Brewing, Budweiser, and Guinness in the non-alcoholic category. Retailers stocking Mash Gang’s products have reported an overall growth in the category, underscoring the rising consumer demand for quality alcohol-free options.

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“Our vision has always been to craft the best beers on the planet — so good, you forget they’re non-alcoholic,” said Jordan Childs, head brewer and founder of Mash Gang.

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Founded in 2020 by four friends as an experimental project in a shipping container, Mash Gang quickly gained recognition, winning Best New Brewery in the UK within six months. Unlike many non-alcoholic beers that focus on reducing alcohol content at the expense of flavor, Mash Gang’s brewing process emphasizes strength and complexity. The company uses innovative yeasts and hops, constantly refining its methods to create brews that stand out in both taste and quality.

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This holiday season, Mash Gang has expanded its product line with the release of Lesser Evil, a pastry stout featuring a decadent blend of chocolate, cherry juice, and velvety oats, promising to delight fans of rich, complex flavors.

As Mash Gang continues to grow, it remains committed to offering non-alcoholic beers that don’t compromise on taste, solidifying its place in the global beer market.

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