As 2024 draws to a close, the American craft beer sector is witnessing a wave of significant executive appointments and transitions, signaling a fresh chapter for several key industry organizations and brands as they navigate challenges and plan for the future.
Bart Watson Named New CEO of Brewers Association
Boulder, Colo. — The Brewers Association, a not-for-profit trade group representing small and independent craft brewers in the U.S., has announced that Bart Watson will assume the role of President and CEO starting in 2025. Watson, who currently serves as the vice president of strategy and membership and previously held the position of chief economist at the Association, is a well-respected figure within the craft beer community.
In his new role, Watson will oversee efforts to address legislative and regulatory issues impacting craft breweries, represent the industry’s interests in the media, and manage the development of resources and events for members. He also aims to guide the strategic direction of the board as it governs the association.
“I am honored to be chosen to lead the Brewers Association, and I look forward to building on the strong foundation laid by my predecessors,” Watson said in a statement. “The craft brewing industry is facing significant challenges, but our members are incredibly resilient and innovative. I am committed to supporting them in overcoming these obstacles and driving excitement within the sector.”
California Craft Brewers Association Welcomes New Executive Director
Sacramento, CA — The California Craft Brewers Association (CCBA), the nation’s oldest and largest trade group for craft brewers, has announced Kelsey McQuaid-Craig as its new Executive Director. McQuaid-Craig, who holds a master’s degree in Public Administration and is a Certified Association Executive, will take on the leadership role with a focus on advocating for California’s craft brewers and enhancing the association’s operations.
“I’m excited to engage with the CCBA Board and its members to help strengthen California’s craft beer community,” McQuaid-Craig said. She began her transition into the role by working closely with outgoing Executive Director Lori Ajax, ensuring a smooth leadership handover. The collaborative transition is expected to maintain the CCBA’s strong advocacy efforts and its strategic partnerships with industry allies.
Paulaner USA Appoints Andy Glaser as New CEO
White Plains, NY — Paulaner, one of Germany’s oldest and most renowned beer makers, has named Andy Glaser as its new CEO of Paulaner USA, effective January 1, 2025. Glaser succeeds Steve Hauser, who is departing after a decade at the helm. With a deep background in the beverage industry, including leadership roles at Hennessy, Bass Ale, and Champagne Henriot, Glaser brings a wealth of experience to the role.
In his new position, Glaser will focus on growing the Paulaner brand in the U.S. market, while adapting its offerings to meet current market trends and consumer preferences. “I’m excited to return to my roots in the beer business,” said Glaser. “Paulaner has a strong brand, and I am confident that its high-quality offerings will continue to resonate with U.S. consumers despite the challenges the market faces.”
Founded in 1634 in Munich, Paulaner has been importing its beers to the U.S. since 1987 and now enjoys a strong presence in over 70 countries worldwide.
As 2025 approaches, these leadership changes highlight a period of renewal and adaptation within the craft beer and brewing industries. With strong leaders at the helm, these organizations and brands are poised to navigate challenges and continue shaping the future of American craft beer.
Related topics
- How Long Does It Take A Brewery To Brew Beer?
- Which Beer Is Healthy?
- Which Beer Is Best For Weight Loss?
