In a recent episode of Wine Industry Insiders, host George sat down with Lauren Fremont, the Executive Director of Winegrowers of Dry Creek Valley (WDCV). Fremont, who has a diverse background in both the arts and business, shared insights into her transition from her previous roles at the Boston Ballet and as the owner of a wedding planning company, to leading one of California’s premier wine regions.
Fremont explained how her past experiences have equipped her to thrive in her current position. “Listening, building trust, and finding connections,” she noted, are key to her approach in representing and advocating for Dry Creek Valley. She emphasized the importance of being a strong voice for the region, fostering collaboration, and ensuring the valley’s wine community thrives.
Throughout the interview, Fremont reflected on her journey and the mindset that drives her success. Her “fearless ‘why not’ attitude,” she said, has been instrumental in shaping the future of the region and advancing Dry Creek Valley as a top destination for wine lovers.
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