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From “Chateau Cardboard” to Wine Expert: Damien Wilson’s Journey from Darwin to Sonoma State University

by Kaia

In a captivating episode of the podcast, host George engages in an enlightening conversation with Damien Wilson, the Hamel Family Faculty Chair of Wine Business at Sonoma State University. Wilson’s remarkable journey from humble beginnings in Darwin, Australia, to becoming a leading figure in the global wine industry is a testament to resilience, adaptability, and passion.

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Wilson recounts his blue-collar upbringing, where his early encounters with wine were far from glamorous—starting with “Chateau Cardboard,” a colloquial term for boxed wine. His introduction to a proper bottle of wine marked the beginning of a lifelong fascination with the beverage. This passion was further fueled by his diverse career in hospitality, where he worked his way up from being a barista to a wine steward, ultimately inspiring him to pursue four degrees, including a PhD, in wine business.

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His academic and professional journey took him from Adelaide to Burgundy and finally to Sonoma County, California. Along the way, Wilson faced the challenge of adapting to new cultures, most notably when he moved to France in 2006. With self-deprecating humor, he recalls struggling to learn French, quipping that he “spoke French like a Spanish cow.” Despite the hurdles, Wilson’s determination and adaptability allowed him to thrive in the competitive wine industry.

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Today, Wilson is a respected authority in wine business, known for his ability to blend humor and authenticity into discussions about wine, culture, and industry trends. His story is not just one of personal achievement but also a reflection of the transformative power of education and perseverance.

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Listeners are invited to tune in for an engaging and insightful episode that offers a unique glimpse into the life of a man who turned his passion for wine into a distinguished career. Wilson’s journey is sure to inspire anyone with a dream and the drive to pursue it.

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