The European wine community celebrated the 100th day of the VITÆVINO Campaign with an event at the European Parliament in Brussels on January 15, 2025. The campaign, which emphasizes the cultural, social, and agricultural importance of wine, aims to showcase wine as a cornerstone of European heritage and a symbol of togetherness.
The event was organized under the patronage of Spanish MEP Carmen Crespo and French MEP Eric Sargiacomo. It underscored the vital role wine plays in Europe’s rural economy, cultural traditions, and balanced lifestyles. Italian chef Max Mariola, a well-known FAO Food Hero celebrated for promoting local, healthy cuisine, was also in attendance. His participation highlighted the campaign’s focus on wine as an essential element of European culinary traditions and innovation.
In her remarks, MEP Carmen Crespo emphasized the importance of protecting and promoting Europe’s wine culture, calling it a vital legacy that reflects the continent’s shared history and diversity. She reiterated the European Parliament’s commitment to ensuring the sustainable future of the wine sector amid contemporary challenges. MEP Eric Sargiacomo echoed these views, stressing the role of wine in rural development and European unity. He also acknowledged the Wine Intergroup in Parliament, which facilitates policy discussions on the future of the wine sector.
Chef Max Mariola, in his address, shared his belief that wine is deeply intertwined with European cuisine, reflecting both local values and regional terroirs. He celebrated wine’s ability to inspire culinary creativity while maintaining strong ties to traditional practices.
The event also saw the participation of prominent figures from the wine industry, including Mauricio González-Gordon of CEEV, Matilde Poggi of CEVI, Luca Rigotti of COPA COGECA, and Riccardo Ricci Curbastro of EFOW. Their involvement highlighted the widespread support within the sector for the VITÆVINO Campaign and its mission to defend wine culture as a key element of Europe’s identity and economy.
Launched in October 2024, the VITÆVINO Campaign is a grassroots initiative aimed at preserving wine culture while promoting moderation and conviviality. Since its launch, the campaign has gained international support, with over 15,000 individuals worldwide—spanning countries like Argentina and the United States—signing the VITÆVINO Declaration.
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