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JRE-Jeunes Restaurateurs Partners with Wine in Moderation to Promote Responsible Wine Consumption

by Kaia

Brussels, January 20, 2025 — JRE-Jeunes Restaurateurs, a global network of innovative young chefs and restaurateurs, has announced a new partnership with Wine in Moderation (WiM), an international program dedicated to promoting responsible wine consumption. This collaboration highlights the deep connection between wine and gastronomy, emphasizing the crucial role that hospitality professionals play in encouraging moderation and creating memorable dining experiences.

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The partnership will focus on celebrating the harmonious relationship between wine and food while advocating for responsible wine consumption. Both organizations aim to enhance the dining experience by fostering a culture of moderation and sustainability, showing how wine is best enjoyed alongside food, good company, and water.

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Sandro Sartor, President of the Wine in Moderation Association, expressed enthusiasm about the partnership: “This collaboration offers an exciting opportunity to highlight how wine, when consumed responsibly, can elevate the dining experience. JRE-Jeunes Restaurateurs embodies the values of quality, creativity, and sustainability, making them the ideal partner to share the message of moderation in the context of gastronomy.”

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Hans Van Manen, CEO of JRE-Jeunes Restaurateurs, emphasized the important role chefs and restaurateurs play in shaping wine appreciation. “This partnership underscores the influence of culinary professionals in promoting responsible wine consumption. Together, we can inspire both the industry and consumers to embrace a culture of moderation and discover the unique ways in which wine enhances food and conviviality.”

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The collaboration will feature several initiatives aimed at promoting responsible wine consumption and strengthening the link between wine and cuisine. JRE members will be encouraged to participate in the annual Wine in Moderation Day, and with support from WiM, they will gain access to tools and resources designed to help them provide responsible wine service.

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