Scansano, February 6, 2025 – The Morellino di Scansano Consortium is set to take center stage at Wine Paris & Vinexpo Paris, one of the world’s most prestigious wine and spirits trade fairs, from February 12 to 14, 2025. The event, renowned for its global reach and business opportunities, will see the Consortium highlight the excellence of Morellino di Scansano wines alongside other prominent Italian producers.
In a continued collaboration with the Chianti Wine Consortium, Morellino di Scansano will also participate in the upcoming Chianti Lovers & Rosso Morellino event on February 19 at Florence’s Fortezza da Basso. This partnership underscores the growing synergy between Tuscan wine consortia in promoting the region’s viticultural heritage.
At Wine Paris, the Morellino di Scansano Consortium will present a curated selection of 25 labels from 16 wineries, offering attendees a taste of the region’s finest offerings. The wines will be showcased in a dedicated exhibition area in Hall 6, stand C204. Additionally, Bruni and Conte Guicciardini wineries will feature their products within the Consortium’s space, further enriching the display.
Bernardo Guicciardini Calamai, President of the Morellino di Scansano Consortium, emphasized the importance of the event: “Wine Paris & Vinexpo Paris is a cornerstone of our international strategy. With 25% of our turnover now derived from exports, this fair is vital for enhancing Morellino di Scansano’s visibility in established markets and exploring emerging ones. It also allows us to strengthen ties with trade operators, buyers, and the specialized press.”
The 2025 edition of Wine Paris & Vinexpo Paris is expected to draw over 50,000 visitors from 140 countries, with more than 4,600 exhibitors representing 50 nations. For the Morellino di Scansano Consortium, the event is a key component of its broader strategy to expand its global footprint and capitalize on new business opportunities.
As the Consortium continues to elevate its international profile, its participation in Wine Paris & Vinexpo Paris reaffirms its commitment to promoting the unique qualities of Morellino di Scansano wines on the world stage.
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