Barcelona, February 6, 2025 – Barcelona Wine Week (BWW) wrapped up its most successful edition to date, reinforcing its status as the world’s leading trade fair for premium Spanish wines. Over the course of three days, the event hosted 1,266 wineries from 81 Designations of Origin (D.O.s) across Spain, attracting top buyers from both national and international markets. With a record-breaking attendance, BWW has further established itself as a vital platform for Spanish wines seeking to expand globally.
Held at Fira de Barcelona, the fifth edition of BWW drew nearly 25,700 professional visitors, 20% of whom came from abroad. In response to growing demand, the event expanded into two exhibition halls, underscoring its importance as the largest international business hub for Spain’s wine industry.
BWW continues to serve as a critical venue for connecting Spanish wineries with key buyers from various sectors, including major retail chains, hospitality, and specialized trade. The event facilitated over 13,000 business meetings, with participation from more than 1,000 national buyers and 770 international importers from key markets such as the United States, Canada, Germany, the United Kingdom, China, Japan, and Brazil. These buyers were invited through BWW’s collaboration with ICEX. The estimated economic impact of the event on Barcelona is approximately €17 million.
The event’s growth this year, with a 30% increase in exhibitor numbers and exhibition space, positions BWW for continued success. The 2026 edition is already set for February 2-4, and will maintain its expanded two-hall format.
Javier Pagés, President of BWW and the D.O. Cava, highlighted the fair’s significance, stating, “Once again, the event has demonstrated its immense drawing power, positioning itself as the best commercial platform for key national and international players in the sector through a unique trade fair concept.”
Throughout the three-day event, more than 360,000 wine tastings were held, offering visitors the chance to sample wines from both large-scale producers and small to medium-sized wineries across Spain’s diverse wine regions. Notable D.O.s included Ribera del Duero, D.O.Ca La Rioja, D.O.Q. Priorat, and D.O. Cava, alongside others such as Rías Baixas, Navarra, Rueda, Montsant, and Penedès.
The event also hosted over 70 industry experts, including Masters of Wine, sommeliers, critics, and renowned winemakers, who participated in more than 150 tastings and presentations. Key themes discussed included the preservation of old vines, adaptation to climate change, and the rise in white wine popularity. Among the notable experts were Masters of Wine Fernando Mora, Doug Frost, Sarah Jane Evans, and Pedro Ballesteros.
Organized in collaboration with Spain’s Ministry of Agriculture, Fisheries, and Food (MAPA), ICEX España Exportación e Inversiones, the Catalan Tourism Agency, INCAVI-Prodeca, the Spanish Wine Federation (FEV), and the Interprofessional Wine Organization of Spain (OIVE), the event received key support from Cajamar, Spain’s leading cooperative banking group.
Related topics:
