Mallorca is set to introduce a new wine tourism route aimed at highlighting the island’s rich wine culture, featuring its 80 wineries and approximately 300 winegrowers. Vi de la Terra Mallorca is spearheading the project, which will provide a platform to showcase Mallorca’s long history of winemaking and its diverse flavors.
While other regions of Spain have already embraced wine tourism, Mallorca has been slow to develop a dedicated wine route despite its historic and innovative wineries. Vi de la Terra Mallorca believes the time has come to turn this idea into reality, benefiting both locals and tourists while increasing sales for wineries.
The concept of a wine route has been under discussion for years, but it is now gaining momentum. Set to launch in 2025, the initiative has already been presented to the Ministry of Agriculture by Magdalena Mesquida, president of the IGP, in hopes of securing government support. The aim is to attract high-quality tourism while strengthening the local market and providing wineries with the opportunity to sell directly to visitors.
A key element of the project is the collaboration between the Tourism Department and Vi de la Terra Mallorca. Wine tourism is regarded as a sustainable travel option that could provide long-lasting benefits to the island. Following positive feedback from the Tourism Department, the next focus is on securing funding to bring the vision to life.
With successful events like the Raïm Wine Fest already attracting a younger audience, Vi de la Terra Mallorca sees significant potential in combining local pride with international appeal. Wine tourism is poised to serve as an influential tool to connect locals and tourists, promoting Mallorca’s wines and boosting the island’s economy.
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