A recent video posted on PETA’s official YouTube channel has stirred debate by claiming that beer can help prevent bone loss and osteoporosis, suggesting that it is “healthier than cow’s milk” when consumed in moderation. The video highlights the presence of the micronutrient silicon in beer as the reason behind these purported benefits.
However, medical experts have sharply criticized the advertisement, warning that it misrepresents scientific research and could mislead consumers. They emphasize that alcohol consumption remains a significant risk factor for osteoporosis, rather than a remedy.
The advert, which promotes beer as a “bone-healthy” alternative to milk, is now being scrutinized by professionals, including Dr. Mukesh Kapoor, Senior Principal Scientist at the Central Food Technological Research Institute (CFTRI). In a statement, Kapoor accused the ad creators of “cherry-picking” data to support their claims.
The study cited in the advertisement was published in the Journal of the Science of Food and Agriculture and conducted by researchers at the University of California, Davis. The study analyzed silicon levels in 100 commercial beers, mostly from North America and Europe, but did not examine the relationship between beer consumption and bone density or health outcomes. The findings indicated an average silicon content of 29.4 mg/L in beer, with India Pale Ales containing the highest silicon levels at 41.2 mg/L.
However, gastroenterologist Dr. Anand Chandra highlighted key discrepancies in the ad’s claims, particularly in markets like India, where mild lagers dominate the beer industry. Chandra pointed out that the silicon content argument does not apply to most beers consumed in India, as local brews often use rice in the brewing process, resulting in lower silicon levels.
Chandra further stressed the misleading nature of promoting alcohol for bone health, noting that “alcohol consumption is a risk factor for osteoporosis.” He called the claims about beer’s benefits “premature,” as drinking alcohol increases the risk of fractures and does not support bone health.
While previous research has suggested a connection between dietary silicon and improved bone health, particularly in increasing hip bone density in men and premenopausal women, experts stress that these benefits are more effectively achieved through consumption of whole grains and vegetables.
In summary, medical professionals warn that despite some evidence linking silicon to bone health, alcohol consumption should not be regarded as a solution for osteoporosis, and the PETA advertisement could potentially mislead the public into harmful health choices.
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