NASHVILLE, TN, Feb. 19, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB), known for its flagship American Rebel Beer, has announced its strategic expansion into Iowa through a new partnership with Mahaska Bottling Company. This collaboration marks a significant step in the company’s broader Midwest expansion plan and highlights Iowa’s importance as a key market for American Rebel’s growth.
American Rebel CEO, Andy Ross, shared his personal connection to Iowa, recounting his experience as the host of the Maximum Archery World Tour and the many “meet and greet” events he attended at the Iowa Deer Classic in Des Moines. Ross expressed his enthusiasm for having American Rebel Light Beer distributed throughout the state, underscoring the strong community ties he has developed with Iowa’s passionate outdoor enthusiasts.
Strategic Partnership with Mahaska Bottling Company
Founded in 1889, Mahaska Bottling Company has long been a respected name in Iowa’s beverage distribution industry. Their established network and customer-focused approach make them the ideal partner for American Rebel. Through this partnership, American Rebel Light Beer will be distributed widely across Iowa, introducing the brand’s Premium Light Lager to a new audience at local bars, restaurants, and retail outlets.
Chad Irving, Chief Marketing Officer of Mahaska Bottling Company, expressed excitement about bringing American Rebel Light Beer to Iowa’s consumers. “We are thrilled to offer American Rebel Light to our customers across the state,” said Irving.
Todd Porter, President of American Rebel Beverages, also shared his excitement, stating, “This partnership allows us to connect with patriotic consumers in Iowa who are seeking a clean, natural, and great-tasting light beer that embodies the values of our nation.”
Launch Events Across Iowa
To celebrate the expansion, American Rebel Beer will host a series of promotional events, including beer tastings, live music performances, and giveaways. These events, scheduled from Spring to Fall, will offer Iowans a chance to experience the brand’s unique offerings and connect with the company’s values of patriotism and community.
Notably, the Knoxville Raceway and Dingus Lounge — two iconic Iowa venues — will play pivotal roles in launching American Rebel Light Beer across the state. The Knoxville Raceway, known as the “Sprint Car Capital of the World,” is a perfect fit for American Rebel’s motorsports connections. The venue hosts the renowned Knoxville Nationals, which draws tens of thousands of fans annually. Jason Reed, General Manager of the Knoxville Raceway, expressed his eagerness to feature American Rebel Light at the Raceway, adding, “We’re excited to have American Rebel Light here, as it aligns perfectly with our audience.”
Meanwhile, the Dingus Lounge, known as “Iowa’s Most Notorious Bar,” will serve as a primary location for the brand in the region. Owner AJ Mottet shared his enthusiasm for partnering with American Rebel Beer, highlighting the shared values of patriotism and honor for those who sacrificed for the freedom enjoyed today.
American Rebel CEO Andy Ross also expressed interest in performing at the Dingus Lounge during the upcoming Knoxville Nationals, a high-profile event that attracts a vibrant and enthusiastic crowd.
About Mahaska Bottling Company
Mahaska Bottling Company is a family-owned business with over 135 years of experience in beverage distribution. The company serves a diverse portfolio of non-alcoholic beverages, coffee, food, snacks, and beer across Iowa.
About American Rebel Light Beer
American Rebel Light Beer, a premium domestic light lager, is known for its crisp, clean taste and all-natural ingredients. Produced in partnership with AlcSource, the beer is celebrated for its patriotic values and stands as “America’s Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer.” With 100 calories and 4.3% alcohol by volume per 12 oz serving, American Rebel Light Beer offers a lighter, more balanced option for beer lovers without compromising on taste. It is free of corn, rice, and other sweeteners typically found in mass-produced beers.
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