Carlsberg Hong Kong has formed an official partnership with Kai Tak Sports Park (KTSP), set to elevate the experience for attendees at international events held at the venue with a wide range of premium beer offerings.
KTSP, which will officially open on March 1, aims to become the largest integrated sports and entertainment landmark in Hong Kong, attracting sports and culture enthusiasts from around the world. As the venue’s official beer partner, Carlsberg is committed to providing an exceptional beer experience for visitors, enhancing the atmosphere at international sports, music, and major events held at the park.
To ensure a top-tier experience, Carlsberg has introduced an advanced beer keg storage system, with a total of 266 taps installed at various beverage outlets across Kai Tak Stadium. This infrastructure enables the stadium to serve fresh Carlsberg products, raising the standard for beer service in the venue.
One of the key highlights is “THE CHAMPION,” a 100-meter-long sports bar located on the second floor of the East Concourse, which is now one of the longest sports bars in Asia. The bar features a quarter of the taps in the stadium, offering a selection of draught Carlsberg beers, ciders, and other products, including the alcohol-free Carlsberg 0.0. This range is designed to cater to the diverse preferences of KTSP’s visitors.
To promote the partnership, Carlsberg has released a video on its social media platforms featuring local singer and brand ambassador Alfred Hui. The video showcases Hui enjoying a glass of Carlsberg beer while getting an exclusive preview of the stadium, with the caption: “Carlsberg teaming up with Kai Tak Sports Park, the perfect partnership? Probably!”
Nathaniel Moxom, Managing Director of Carlsberg Hong Kong and Taiwan, expressed excitement about the partnership, stating, “We are thrilled to announce our collaboration with KTSP. By joining forces, we aim to elevate our brand presence and deliver top-quality beer experiences for international audiences. This partnership reflects our commitment to quality and innovation.”
John Sharkey, CEO of Kai Tak Sports Park, also praised the partnership, saying, “We are delighted to work with Carlsberg, a well-established leader in the sports and entertainment sector. We look forward to providing guests with an exceptional experience and are confident that Carlsberg will enhance the atmosphere at KTSP.”
Additionally, KTSP has recently secured exclusive founding partners, including Cathay and HSBC. These partnerships aim to offer unique experiences, such as the Cathay-branded West Bridge and the World Flyer space, which celebrate Hong Kong’s aviation history. HSBC and KTSP will collaborate on marketing, community engagement, and premium hospitality, aiming to create unforgettable experiences for guests at the venue.
This collaboration is expected to set new benchmarks in sports and entertainment, creating a world-class environment for visitors at Kai Tak Sports Park.
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