Beverage alcohol consumers are increasingly opting for lighter options with lower alcohol by volume (ABV), fewer calories, and reduced carbs—a shift driven by evolving consumer preferences. These trends are well-documented in recent market reports, and Generation Z is at the forefront of this change. While not necessarily sober, Gen Z is making more health-conscious choices when it comes to their alcohol consumption, often opting for beverages that are lighter and more mindful of their dietary impact.
Reflecting this shift, local beer and cider producers are embracing the demand for lower ABV, lower calorie, and gluten-reduced drinks. Notably, Logan Brewing and Elliott Bay Brewing have partnered to create Let There B-Lite, a light lager boasting a modest 3.5% ABV and just 99 calories. Meanwhile, Seattle Cider Company has expanded its line of light ciders with the release of VIVID Ripe Plum, the latest addition to its VIVID range, which has already garnered attention for its health-conscious appeal. The growing popularity of non-alcoholic beers also signals a similar shift in consumer preferences.
As this trend continues, consumers will find more low-ABV options appearing on taplists at brewery taprooms, with more brands following suit in catering to the growing demand for lighter, healthier alcohol choices. Keep an eye out for more of these options as the market evolves.
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