In the summer of 2021, the inaugural Shrine to the Vine, located at 48 Lamb’s Conduit, made its debut, strategically positioned across the street from the original Noble Rot establishment. Now, in perfect synchrony with the 10th anniversary celebration of the acclaimed Noble Rot magazine, the founders have unveiled plans for a second Shrine to the Vine location, set to enrich the vibrant wine landscape of Hackney.
The announcement, made via an Instagram post on the Noble Rot Magazine account, shed light on the forthcoming expansion. “Shrine to the Vine has just signed the lease for a second shop at 27 Broadway Market in Hackney,” the post revealed. The founders expressed a profound personal connection to this location, given its previous incarnation as Noble Fine Liquor (no relation). Since the inception of Noble Rot in 2013, they had been supplying the magazine to this very establishment, forging a lasting bond with the locale. The post went on to convey their eagerness to become an integral part of Hackney’s lively and diverse community.
As of now, the precise opening date for this second Shrine to the Vine shop remains undisclosed.
The decision to embark on this new venture is significant, especially against the backdrop of Noble Fine Liquor’s closure earlier this year, alongside the shuttering of wine bar P. Franco and Bright Restaurant. The closure, as explained by the proprietors, was due to “many complex ins-and-outs.”
The forthcoming Shrine to the Vine establishment promises to be a haven for wine enthusiasts, amplifying the presence of Noble Rot in London’s dynamic culinary and oenological landscape. As it prepares to unfurl its doors, wine connoisseurs and aficionados can eagerly anticipate the arrival of a new wine destination in the heart of Hackney.
