Joseph Holt’s Spin Doctor lager secured a prestigious gold medal at last year’s International Brewing and Cider Awards, cementing its reputation as one of the world’s best brews.
Paul Longmire, marketing manager at Joseph Holt, highlighted the stark contrast between Spin Doctor and the world of political spin. “In politics, spin doctors are strategic players who manipulate facts to present things in a more favorable light. But our Spin Doctor lager is different—there’s no spin here. It’s been recognized by industry experts as the best, a fact that speaks for itself,” he said. “To celebrate this, we’ve created a fun ‘news and nonsense’ campaign that not only champions the lager but gives our customers a chance to win prizes while poking fun at fake news culture.”
As part of the campaign, many Joseph Holt pubs will feature spoof newspapers filled with humorous fake stories, such as a tale where a UFO is revealed to be just a pigeon. The only factual news in these papers will revolve around Spin Doctor lager.
Additionally, drinkers can collect a Spin Doctor loyalty card at participating pubs, which offers the chance to win various prizes, including a trip to Paris. For every six pints of Spin Doctor purchased, customers will receive one pint for free.
The lager’s new branding is designed to resemble tabloid newspapers, using bold colors and typography. Spin Doctor, a refreshing and crisp straw-colored lager, is particularly popular among younger consumers. It combines herbal notes with melon and peach flavors from Australian hops, offering a balanced and easy-to-drink experience.
Joseph Holt, a brewery with a 175-year history in Manchester, prides itself on its “unmistakably Northern” identity. “It’s been a thrill to see Spin Doctor receive such global recognition,” said Longmire. “This is an undeniable achievement, and we’re celebrating it by giving back to our loyal customers with some lighthearted fun.”
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