Rirò Wine Cocktails, crafted from the signature Rirò red wine by Italian Wine Brands (IWB), are set to redefine modern cocktail culture. Sourced from Tuscany, Rirò has been specifically created to complement the growing trend of wine-based cocktails. With a focus on blending traditional winemaking with contemporary mixology, IWB aims to expand its presence in the wine mixology space, leveraging its strong international reach.
In partnership with the renowned mixology platform Cocktail Club, the launch of this new cocktail line is designed to make wine-based cocktails more accessible. As part of the collaboration, Cocktail Club has curated a collection of signature cocktails that highlight the versatility of Rirò. The platform will provide step-by-step tutorials for both professionals and cocktail enthusiasts, alongside hosting special events and masterclasses to promote the new line at key industry gatherings.
Stefania Vittoni, brand manager of Rirò Wine, expressed her excitement about the partnership: “Rirò was created to bring a fresh perspective to wine drinking, embracing its role in modern mixology. Our collaboration with Cocktail Club allows us to demonstrate Rirò’s versatility, inspiring bartenders and consumers to explore wine cocktails in innovative ways.”
Cocktail Club, a platform dedicated to advancing cocktail culture through training and innovation, is seen as an ideal partner for this initiative. With its expertise in crafting trendsetting cocktail recipes, Cocktail Club is perfectly positioned to introduce Rirò as a key ingredient in contemporary mixology.
The new Rirò wine-based cocktail range will be available at select bars, hotels, and restaurants, as well as through the Cocktail Club platform.
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