Shoppers are scrambling to stock up on European wines as the threat of steep tariffs looms, according to Josh Cohen, co-founder of Flatiron Wines and Spirits.
“We’re seeing ‘beat the tariffs’ shopping,” Cohen said, noting a surge in bulk purchases. Regular customers who typically buy a few bottles at a time are now ordering cases, with one customer purchasing 120 bottles of champagne earlier this week.
“We’re encouraging people to get out there and load up,” Cohen added, highlighting a significant rise in demand for high-end French Burgundy, as well as Italian wines like Barolo and Barbaresco.
The buying frenzy follows President Trump’s recent threat to impose hefty tariffs on European alcohol in response to the European Union’s plan to levy a 50% tariff on American whiskey. While the EU announced yesterday that it would delay its proposed tariffs, President Trump has yet to respond, leaving uncertainty in the market.
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