The Hospitality Purchasing Managers’ Forum (HPMF) has entered into a strategic collaboration with the Wine Growers Association of India (WineGAI), a prominent organization representing Indian wine producers. This partnership aims to strengthen procurement expertise, deepen product knowledge, and improve global sourcing capabilities for hospitality professionals across India.
Strengthening Industry Development and Procurement Processes
The official Memorandum of Understanding (MOU), signed today, reflects a shared commitment to mutual growth and development within the industry. The partnership will focus on creating specialized training programs, fostering direct engagement with wine producers, and enhancing the procurement process for quality wines within the hospitality sector.
Insights from Industry Leaders
Dr. Nitin Nagrale, Founder and General Secretary of HPMF, expressed his excitement about the collaboration. “This partnership with WineGAI represents a transformative opportunity for hospitality procurement professionals. By bridging the gap between wine producers and hospitality buyers in India, we aim to elevate industry standards, improve product accessibility, and enhance procurement practices,” he said.
Ashwin Rodrigues, Secretary of WineGAI, underscored the growing demand for quality wines in India’s hospitality industry. “As India’s wine industry evolves, this partnership with HPMF will empower procurement professionals with the knowledge, expertise, and access to a diverse range of both Indian and international wines,” he remarked.
Sunil Kuttan, Project Lead for HPMF’s Future Vision and Legacy initiative, discussed the operational impact of the agreement: “This MOU is a crucial step toward streamlining wine procurement in the hospitality sector. Our focus is to simplify access to high-quality products, provide detailed training, and create a seamless connection between wine producers and hospitality buyers.”
Looking Ahead: Impact and Initiatives
This collaboration will lead to the introduction of exclusive masterclasses, procurement training programs, networking events, and market intelligence reports. These initiatives will ensure that HPMF members remain at the forefront of the rapidly evolving beverage procurement landscape.
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