The 2025 edition of the Global Wine & Spirits Masters is set to take place in Hong Kong with a revamped format designed to make participation more accessible for producers worldwide.
For the first time, Patrick Schmitt MW and Melita Kiely, chairs of the Global Wine & Spirits Masters, will travel to Hong Kong to oversee the judging process. The competition invites brands from across the globe to enter, offering them a platform to showcase their products to industry leaders.
Entries will be judged exclusively by style and price, with a panel comprising top wine experts, sommeliers, and senior buyers from Asia. All submissions will undergo blind tasting, ensuring an unbiased evaluation. Medals will be awarded at Bronze, Silver, and Gold levels, with exceptional entries eligible for the prestigious Master title.
The results of The Drinks Business Asia Masters 2025 will be featured in Drinks Business Asia magazine, on its website, and across social media platforms. Winning entries will also be highlighted in both international and Asia-focused newsletters, reaching tens of thousands of industry professionals each week.
Producers interested in participating must submit their entries by the deadline of April 30, 2025.
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