In its 2025 barometer on alcohol consumption, the SoWine agency, in partnership with Dynata, has unveiled findings from a survey conducted in December 2024. The study, which polled 1,002 participants aged 18 to 65, shows that wine continues to be the most favored alcoholic beverage in France for the second consecutive year.
Despite a slight two-point decline compared to last year, wine still holds strong, preferred by 58% of respondents. It narrowly leads beer, which also saw a two-point dip, with 56% of participants naming it their top choice. Other popular alcoholic drinks include champagne (35%), cocktails (27%), and cider (25%).
Wine’s popularity is particularly pronounced among younger consumers. A notable shift has been observed among individuals aged 18 to 25, with 45% of this demographic citing wine as their preferred alcoholic beverage—up six points from 2024. In contrast, the survey also highlights a growing trend of non-consumption of alcohol. Seventeen percent of French respondents now identify as non-drinkers, a three-point increase since 2020. This trend is particularly strong among women, with 23% of women reporting they do not consume alcohol, marking a six-point rise from the previous year.
When examining wine preferences in more detail, white wine emerges as the most widely consumed type, with 91% of respondents stating they drink it—an increase of one point from 2024. White wine is typically enjoyed during meals (50%) and as an aperitif (33%). Following closely are champagne (87%) and rosé (85%), though both saw a slight two-point decrease in consumption compared to last year. Red wine, on the other hand, has seen a resurgence, with 84% of participants reporting that they drink it, marking a two-point rise. Notably, red wine is especially favored during meals, with 78% of respondents choosing it for such occasions.
The results of this year’s survey highlight shifting alcohol consumption patterns in France, with wine maintaining its dominance while non-drinking trends continue to rise, especially among women.
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