NEW YORK, April 8 (Reuters) – Adam Williams, the 57-year-old owner of Ansley Wine Merchants in Atlanta, expressed concern on Wednesday as he prepared for the impact of President Donald Trump’s upcoming tariffs on European goods. The tariffs, set to take effect imminently, will significantly raise the cost of imported wines and spirits sold in the U.S., including popular offerings like a 2023 vintage Sancerre from France.
Williams, whose store relies on European imports, warned that the price increases will affect a broad range of products. “That means everything will go up,” he said, highlighting the likelihood of steep price hikes. The tariff, which is expected to reach 20% on goods from the European Union, could push the price of a bottle of wine well beyond what casual customers are accustomed to paying. The Trump administration’s decision to impose the tariffs has sparked concern among retailers and consumers alike, particularly in the wine industry, where European imports are a staple.
As the policy is set to be implemented, industry professionals are bracing for a significant shift in pricing structures, which could affect both consumer demand and sales.
You Might Be Interested In:
