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Sotheby’s 2024 Wine & Spirits Auction Sales Fall 30%, but Rare Bottles Remain Strong

by Kaia

Sotheby’s has released its 2024 Wine & Spirits Market Report, revealing a notable decline in auction sales. Overall, sales dropped by 30% to $114 million, down from $159 million in 2023. Despite the downturn, certain premium bottles continued to perform well, with rare offerings from renowned distilleries like Macallan and Karuizawa fetching impressive prices.

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The report highlighted that auctions were held across 10 countries, with the U.S. leading in terms of bidder participation. Notably, the first-ever Sotheby’s wine and spirits auction in Geneva, Switzerland, contributed to the overall total. While the overall auction market saw a decline, high-end bottles such as those from the Macallan and the Japanese Karuizawa distillery remained valuable, with these two brands among the top sellers by value.

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Karuizawa, a defunct Japanese distillery recently revived in name, emerged as the top seller of the year. A single cask bottling of a 1952 Karuizawa whisky sold for an astounding $372,684 in Hong Kong. The brand represented 17% of Sotheby’s auction revenue for the year. In comparison, Macallan accounted for 18% of sales, with Chinese baijiu brand Kweichow Moutai rounding out the top three with 15%.

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Macallan continued to perform strongly, with bottles like the 81-year-old Macallan single malt, “The Reach,” which sold for more than $250,000, and the 60-Year-Old Red Collection, fetching $172,405. Another standout was a bottle of Yamazaki 55, a rare Japanese whisky, which sold for $337,589, securing the second-highest sale of the year. Additionally, 12 bottles of Pappy Van Winkle’s 20 Year Old Family Reserve were sold for $162,000, further cementing the continued demand for sought-after whiskey brands.

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While the overall market showed a decline, the results underscored that rare and collectible bottles from top-tier distilleries remain highly coveted among collectors and investors.

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