The Wrexham Lager Beer Co. has announced its entry into the Northern Ireland market through a strategic partnership with Anzac Drinks, a prominent drinks wholesaler. Under the terms of the agreement, Wrexham Lager and Wrexham Export will now be available in 440ml cans, catering to both on- and off-trade establishments across the region.
This expansion marks the latest milestone in the company’s rapid international growth. Over the past year, Wrexham Lager Beer Co. has successfully entered several global markets, including Hungary, the United States, Australia, and Scandinavia. The company’s expansion efforts have been further bolstered by the acquisition of co-ownership by actors Rob McElhenney and Ryan Reynolds, who joined the Roberts family as part of a broader effort to elevate the brand’s reach.
James Wright, CEO of The Wrexham Lager Beer Co., expressed his enthusiasm about the move: “Expanding into Northern Ireland is another exciting achievement for Wrexham Lager, and our new partnership with Anzac Drinks provides us with an incredible opportunity to tap into a vibrant and growing market.”
Wright further emphasized the importance of the Northern Irish market, noting that the expansion aligns with the company’s commitment to introducing its award-winning lagers to new audiences who value quality, craftsmanship, and authenticity.
“The Northern Ireland launch is just the beginning of a series of exciting developments we have planned for 2025,” Wright added.
The Wrexham Lager Beer Co., renowned for its commitment to quality, continues to produce lager using a unique recipe that dates back over 140 years. The company follows traditional Bavarian brewing methods, ensuring that each batch remains faithful to the original craftsmanship of its founders.
With its ongoing expansion and a growing international presence, Wrexham Lager Beer Co. is poised for even greater success in the year ahead.
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