As Australian sparkling wines continue to dominate the local wine market, accounting for a significant 54 percent of total sparkling value sales, Duxton Vineyards has embraced this thriving category by unveiling its new Solara range, just in time for the upcoming summer season.
The Solara range, featuring vibrant packaging and the tagline “Live With Fizz,” is strategically marketed to resonate with a millennial audience. Wayne Ellis, General Manager at Duxton Vineyards, expressed the company’s excitement about this latest addition to their portfolio.
“After a highly successful launch with Rewild last year, Duxton Vineyards is delighted to introduce our new sparkling wine brand, Solara, to the Australian market. We’ve noticed an increasing demand from consumers for affordable sparkling wine options that don’t compromise on taste, and Solara is our response to this demand. Solara Prosecco and Chardonnay Pinot Noir are fresh, flavorful, and youthful, making them ideal choices for summer celebrations and festive occasions.”
Duxton Vineyards, known for being one of Australia’s largest vineyard holders, places a strong emphasis on environmental sustainability. The company implements various sustainable practices at its vineyards, including regenerative farming methods, water-saving initiatives, and a biodiversity management plan.
Priced at $18.99 per bottle, Solara aims to provide consumers with a high-quality Australian sparkling wine at an affordable price point, all while aligning with Duxton Vineyards’ commitment to sustainable wine production.
Pure Wine Co, located in the Adelaide Hills, will oversee the distribution of Solara throughout Australia. Daniel Killey, CEO of Pure Wine Co, discussed the distribution partnership.
“At Pure Wine Co, our focus is on building a portfolio of exceptional local producers and imported brands for our independent and national on- and off-premise customers. We are delighted to add Solara to the list of sustainable wines we distribute for Duxton Vineyards. Domestic sparkling is a rapidly growing market, with Australians enjoying this category more frequently than a year ago. Solara offers our partners a sustainably sourced, quality sparkling wine at a very reasonable price point.”
