CANBERRA, April 30 (Xinhua) — Australian wine exports have made a strong recovery over the past year, buoyed by resurgent demand from China following the removal of tariffs on bottled wine.
According to a report released Tuesday by Wine Australia, the national wine industry regulator, total wine exports rose by 41 percent in value to 2.64 billion Australian dollars (AUD) in the 12 months leading up to March 2025. Export volumes also increased by 6 percent, reaching 647 million liters.
The resurgence was largely fueled by the Chinese mainland market, which imported 96 million liters of Australian wine valued at 1.03 billion AUD. This accounted for nearly 40 percent of Australia’s total wine export value. The rebound follows the full removal of Chinese tariffs at the end of March 2024, allowing uninterrupted trade over the past year.
Wine Australia highlighted Chinese consumers’ strong appetite for premium Australian wines as a key driver of the rebound. The average export price to China reached 10.65 AUD per liter, the highest among all major markets. High-end packaged wine—especially glass-bottled varieties—represented 93 percent of the export value to China.
However, the report noted that this recovery has not been mirrored in other global markets. Exports excluding China fell by 13 percent in value and 9 percent in volume. Wine Australia attributed the decline to persistent global headwinds, including economic uncertainty, rising living costs, and shifting consumer preferences toward lower alcohol consumption.
Despite these challenges, Wine Australia said China’s renewed engagement is offering much-needed stability to the sector, positioning it once again as a vital growth market for Australian premium wine.
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