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Sensory Hiking and Ancient Wine: A Compelling Case for Exploring European Villages in 2024

by Kaia

In a world where renowned European destinations, from Venice to Athens, find themselves struggling beneath the weight of unsustainable tourism numbers, travelers are increasingly confronted with the perils of overcrowding, endless queues, and crumbling infrastructure. Meanwhile, local communities are grappling with strained resources, fostering a mounting discontent among residents towards the deluge of tourists.

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The question arises: How can you ensure that you become part of the solution rather than an unwitting contributor to the problem?

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The answer lies in treading a path less traveled. To assist you in your quest for undiscovered destinations, the United Nations World Tourism Organization (UNWTO) has unveiled its prestigious selection of the Best Tourism Villages for 2023.

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These are not just ordinary places. They are sanctuaries where tourism weaves a delicate tapestry that preserves cultures and traditions, celebrates diversity, provides opportunities for both locals and visitors, and safeguards the precious fabric of biodiversity.

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In essence, these are rural retreats where tourism is a force for good, benefiting communities and travelers alike.

Globally, 53 exceptional villages have earned this coveted distinction, with 16 of them nestled right here in the heart of Europe. The unveiling of these remarkable winners took place today at the UNWTO’s General Assembly in the enchanting city of Samarkand, Uzbekistan.

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