In the ever-evolving world of Australian wine, Accolade Wines has cemented its position as a titan with a remarkable portfolio of premium wines enjoyed on tables worldwide. Notable names like Grant Burge, St Hallet in Barossa, Petaluma, and Hardy’s are just a glimpse of the impressive array they offer. With roots dating back over a century, the company has grown to become a global wine business, distributing its iconic brands to over 140 countries.
Craig Stansborough, the Group Premium Winemaker at Accolade Wines, recently shared his insights in an interview, shedding light on the intricate dynamics of export markets, the challenges posed by China’s tariffs, and the labyrinthine hurdles brought about by the pandemic. Despite these trials and tribulations, Stansborough’s connection to the story of wine remains deeply personal.
In 2023, Stansborough celebrated his 30th vintage in the wine industry, a journey that began in 1993 at Barossa’s Grant Burge. Reflecting on the transformation of the wine industry over the past three decades, he noted, “For the Australian wine industry in general, we went through a period where things got a bit riper, more oak.”
The era he referred to, the 90s and 2000s, was characterized by the influence of critics like Robert Parker, who championed wines with intense ripeness and pronounced oak. Stansborough’s pride in Grant Burge’s commitment to its unique style was evident as he emphasized, “We never really followed that direction. We never changed our style dramatically to suit that.” He attributes this steadfastness to visionaries like fifth-generation owner Grant Burge.
Having commenced his journey with Grant Burge in 1993 and later ascending to the role of Senior Winemaker, Stansborough’s insights are deeply rooted in his extensive experience. Over the years, he has observed a transformative shift in wine styles, with a clear move towards brighter, more structured, and balanced profiles. He explained, “Our overall wines now are probably a bit brighter, a bit more structured. A bit more balanced, with oak and fruit.” This shift, he believes, reflects a deeper connection with the land, as he stated, “We understand our soils better. We understand our vines better.” The enhancement in fruit quality is also a testament to the meticulous and selective processes that the winery employs.
