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Don Julio’s ‘Por Amor’ Campaign Brings Mexican Heritage to Hong Kong Bars

by Kaia

Renowned tequila brand Don Julio pays homage to its Mexican roots with the ‘Por Amor’ campaign, a heartfelt tribute to the profound love for Mexico embraced by its founder, Don Julio González. Central to this initiative is the release of the evocative anthem film, ‘A Love Letter to Mexico,’ which celebrates Don Julio’s enduring legacy and showcases the vibrant spirit of contemporary Mexico alongside esteemed Mexican figures.

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As part of the ‘Por Amor’ program, patrons in Hong Kong are invited to immerse themselves in a unique experience unfolding across ten esteemed bars. Participating venues include AOAO, Gishiki Lounge, Caprice Bar, Bar De Luxe, Clarence’s La Suite, P Lounge by Plaisance, Eye Bar, Room 3, Quiero Mas, and Liberty.

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Running until March 31, this exclusive opportunity offers patrons the chance to savor an exquisite selection of signature cocktails meticulously crafted with Don Julio’s finest tequilas: Blanco, Reposado, Añejo, and the small-batch Añejo, Don Julio 1942. Each cocktail is a work of art, expertly curated by the city’s top mixologists, providing a truly exceptional taste of Don Julio’s revered tequila, made from hand-picked, 100% pure blue Weber agave plants sourced from the highlands of Jalisco.

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