United Breweries Limited (UBL) witnessed a notable uptick of 0.47 per cent in its shares following the introduction of Queenfisher Beer, touted as the epitome of the “Queen of Good Times” from the esteemed House of Kingfisher. This pioneering endeavor is a testament to the collective efforts of an all-women team, from crafting the limited-edition Queenfisher can to meticulously brewing the beer itself.
Queenfisher Lager Beer, priced at ₹80 per 500ml, has made its debut in outlets across Goa, with plans for expanded availability in other cities in the foreseeable future. The packaging of Queenfisher beer showcases a vibrant display of silhouettes representing diverse women set against a captivating purple backdrop, with the iconic bird emblem adorned and crowned as an homage to the queens celebrated through this initiative.
Vikram Bahl, Chief Marketing Officer of United Breweries Limited, conveyed, “Queenfisher is our tribute to inclusivity and the indomitable spirit of female camaraderie. We raise our cans not only to honor women but also to recognize the profound influence they wield in their everyday interactions.”
At 11:22 am on the Bombay Stock Exchange (BSE), UBL’s shares climbed by 0.47 per cent to reach ₹1707, signaling a positive response from investors to the introduction of Queenfisher Beer.
