A recent report from PricewaterhouseCoopers (PwC) sheds light on the significant economic impact of the European wine trade, revealing that it contributes €130 billion to the European Union’s (EU) Gross Domestic Product (GDP) and employs nearly three million people.
Commissioned by the European Committee of Wine Companies (CEEV), the study aimed to quantify the socioeconomic and environmental significance of the wine industry within the EU.
PwC researchers found that the wine trade plays a vital role in the EU economy, representing 1.4% of total employment and making substantial contributions to rural areas.
In 2022, wine accounted for 0.8% of the EU’s total GDP, highlighting its importance as a key economic driver. Furthermore, with Europe accounting for 62% of global wine production and trade, exports reached €17.9 billion in 2022, resulting in a positive trade balance of €15.9 billion and helping reduce the EU trade deficit by 3.7%.
Mauricio González-Gordon, President of CEEV, emphasized the socioeconomic sustainability of rural areas, stating that the wine sector is instrumental in combating rural depopulation. He also highlighted wine’s role in tourism, generating nearly €15 billion in annual revenue and serving as an economic catalyst in rural regions.
The report underscored the productivity of wine trade employees, with the value added per employee exceeding average rates in agriculture, manufacturing, and commercial sectors.
Additionally, vineyards in the EU contribute positively to environmental sustainability, with over 3.2 million hectares under vine. These vineyards enhance biodiversity, mitigate soil erosion, manage water resources efficiently, and provide fire protection.
CEEV Secretary General Ignacio Sánchez Recarte emphasized the overall positive impact of the wine industry on EU society but cautioned against threats to its success. He called for continued support through adaptation of legal frameworks to preserve wine culture and protect it against unwarranted attacks.
In conclusion, the EU wine industry emerges as a significant contributor to the economy, rural development, and environmental sustainability, highlighting its importance for the region’s prosperity and cultural heritage.
