Spain-based distiller MG Destilerías has recently broadened its range of ready-to-drink (RTD) offerings through the acquisition of Coppa Cocktails from Dutch counterpart Toorank International Spirits.
The transaction, completed for an undisclosed amount, signifies a strategic move for MG Destilerías as it incorporates Coppa Cocktails into its existing product lineup, which notably features MG Spirit, a collection of spirit-based beverages.
Solène Bruna-Fiorentino, Head of Global Marketing at MG Destilerías, emphasized the significance of this acquisition in meeting consumer demands for versatility, convenience, innovation, flavor, and quality. Bruna-Fiorentino highlighted Coppa Cocktails’ portfolio, boasting 16 ready-to-serve cocktails crafted from natural ingredients, as a key asset driving this expansion.
Commenting on the acquisition, Bruna-Fiorentino stated on LinkedIn, “The addition of Coppa Cocktails… allows the company to meet the demand of consumers who are looking for versatility, convenience, innovation, flavour and quality.”
Moreover, the integration of Coppa Cocktails is expected to fortify MG Destilerías’ presence in crucial international markets such as the United States and Europe, as well as in the global travel retail sector.
While MG Destilerías has yet to provide additional commentary on the acquisition, Just Drinks has reached out to the company for further insights.
