As spring unfurls its charms across the nation and patios beckon, Canadian dog owners and their beloved pets are in for a novel delight.
Crafty Beasts Brewing Company, nestled within a bustling canning facility in Fredericton, N.B., is set to tantalize taste buds with its latest creation: a craft brew non-alcoholic beer tailored exclusively for dogs. The product, aptly named “Catch,” is slated for distribution across bars, restaurants, and retail outlets throughout Canada.
Cindy James, co-owner and president of Crafty Beasts Brewing Company hailing from Halifax, sheds light on the innovative concoction, stating, “We’ve crafted a remarkably healthy, all-natural Canadian-sourced bone broth infused with a medley of fruits, veggies, and diverse proteins.” James attributes the genesis of this innovative treat to her visit to a dog bar in Croatia, where a similar libation piqued her curiosity.
In a nod to sustainability, James underscores the company’s commitment to utilizing environmentally friendly ingredients, with 60% sourced from diverted food waste, encompassing beef, seafood, fruits, and vegetables residual from human markets. “Our ultimate aim,” she articulates, “is to fill these cans with 100% perfectly healthy food waste, thus making a meaningful contribution to our planet.”
Teaming up with Craft Coast Canning in Fredericton, Crafty Beasts is poised to introduce “Catch” to discerning canine palates nationwide. Jame Ponting, proprietor of the canning enterprise, accentuates the burgeoning trend of prioritizing canine well-being, noting, “Dogs are assuming a central role akin to children in many households, receiving unparalleled pampering and care.”
Highlighting the product’s appeal in dog-friendly establishments such as breweries, patios, and restaurants, Ponting affirms the growing demand for their canine libations, adorned with catchy monikers like “unleashed” and “fetch.” Emboldened by this positive reception, Ponting and James harbor aspirations of propelling their brand onto the international stage in the forthcoming year.
Melissa Georgoudis of Moncton, whose four-year-old Rottweiler-Boxer mix, Goon, relishes the brew, attests to its popularity among discerning canine connoisseurs. “When water just won’t suffice during playtime with his buddies, Goon eagerly laps up this refreshing treat,” she shares.
James expresses optimism regarding the nationwide resonance of their brews, musing, “Now, every time you crack open a cold one, you can share the joy with your furry companion.”
