In the ever-evolving landscape of cocktail culture, a beacon of sustainability emerges in the form of Zest, nestled in the heart of Seoul. From its name, a nod to the underutilized zest of fruits and a fusion of “zero” and “waste,” to its operational ethos, sustainability is not merely a buzzword here—it’s a way of life.
Zest’s commitment to sustainability extends beyond token gestures, manifesting in comprehensive initiatives that redefine the norms of fine drinking. From in-house production of carbonated beverages to the crafting of seasonal gin with locally sourced ingredients, every aspect of Zest’s operation is a testament to its dedication to minimizing waste and maximizing resource efficiency.
However, what truly sets Zest apart is its holistic approach to sustainability. It’s not just about reducing waste; it’s about fostering an environment where every decision, from interior design to management style, is imbued with a consciousness of environmental and social responsibility. Co-founders Demie Kim and Jisu Park, along with bartender Danny Park, articulate this philosophy eloquently, emphasizing the symbiotic relationship between enjoyment, community, and environmental stewardship.
In a world where sustainability has often been co-opted as a marketing gimmick, Zest stands as a beacon of authenticity. Beyond merely paying lip service to the ideals of sustainability, Zest sets new benchmarks for the industry, challenging conventional norms and raising the bar for what it means to be truly sustainable.
The journey of Zest has been nothing short of remarkable. Despite initial apprehensions about the reception of their sustainability-focused concept, the accolades and recognition have poured in. Within a year of its inception, Zest found itself on Asia’s 50 Best Bars list—a testament to its immediate impact on the cocktail scene. Subsequent years saw even greater acclaim, with Zest catapulting to the upper echelons of global recognition, clinching the title of Korea’s best bar and securing a spot among the world’s top 20—an unprecedented achievement for a newcomer.
As Zest continues to redefine the narrative of fine drinking, it serves as an inspiration and a testament to the transformative power of sustainability in shaping not just the cocktail scene, but the future of hospitality as a whole.
