Philadelphia’s beloved canned cocktail brand, Surfside, is gearing up for a monumental summer as it expands its reach beyond the East Coast, bringing its signature spirit-infused ice tea and lemonade to beachgoers, baseball fans, and summer revelers nationwide.
Surfside, known for its refreshing blends of ice tea and lemonade with a spirited twist, has announced the launch of several new flavors just in time for the 2024 summer season. Among the exciting additions are Raspberry Lemonade, Strawberry Lemonade, Black Cherry Lemonade, Raspberry Ice Tea, and Green Tea, catering to a diverse range of palates.
CEO Clement Pappas expressed gratitude to the brand’s loyal fanbase, acknowledging that the introduction of these new flavors was driven by customer demand. Pappas remarked, “The addition of the three new lemonade flavors, two new iced teas, and the Lemonade Variety 8-pack were highly requested by our fans and is our way of showing love and appreciation for those who have helped us get here.”
For enthusiasts of Surfside’s original flavors, fear not. The brand will continue to produce its classic offerings, including Iced Tea, Peach Tea, Half Tea, Half Lemonade, and lemonade, ensuring that longtime fans can still enjoy their favorites.
The success story of Surfside is a testament to the vision and dedication of its founders, Matt and Bryan Quigly, and Clement and Zach Pappas, who launched the brand in 2022. Initially serving just seven states, Surfside experienced exponential growth, with sales skyrocketing to 1.3 million cases in 2023—a remarkable 563 percent increase from the previous year.
Fuelled by this momentum, Surfside expanded its distribution footprint, reaching a total of 48 states by 2024. Pappas expressed enthusiasm about the brand’s nationwide growth, stating, “This is an incredibly exciting time for us as our mission from day one has been to build Surfside into a true national brand.”
The appeal of Surfside extends beyond its home turf, with the brand making waves in Major League Baseball stadiums. Following a successful debut at Citizens Bank Park during the 2023 Philadelphia Phillies season, Surfside has forged partnerships with several MLB teams for the 2024 season. The Atlanta Braves, Baltimore Orioles, Cleveland Guardians, and Pittsburgh Pirates are among the teams slated to feature Surfside as the preferred drink for fans.
Expanding its reach even further, Surfside has secured a partnership with Minor League Baseball, becoming the official ready-to-drink Vodka Iced Tea and Lemonade for the league. Pappas expressed eagerness about introducing Surfside to new audiences across the country, stating, “We look forward to taking Surfside across the country and introducing to more new fans this upcoming summer season.”
As summer approaches, Surfside is poised to make a splash on a national scale, offering refreshing libations that capture the spirit of the season and delight taste buds from coast to coast.
