The recent launch party for Tiger Soju Flavoured Lager left an indelible mark on the 4,500 fans in attendance, offering an immersive experience filled with live performances, interactive activities, and tantalizing flavor experiments. Tiger’s latest innovation aims to revolutionize beer consumption in Malaysia, presenting attendees with a fresh perspective on enjoying their favorite brew.
The evening commenced with fans entering through a vibrant neon-lit tunnel, setting the stage for the adventures that awaited them. The launch showcased Tiger’s newest offering, Gutsy Grape, inviting guests to sample the bold new flavor. Attendees were treated to a multi-sensory experience, allowing them to visually appreciate, taste, and savor Tiger’s latest creation.
Inside the venue, guests could indulge in the “Twist Makeover” station, offering complimentary makeovers featuring experimental styles, colors, and accessories. This interactive feature encouraged attendees to fully embrace the playful spirit of the event.
At the bar, guests savored not only the new lager but also exclusive cocktails infused with unique ingredients like omija berry and ginger flower. These innovative concoctions were expertly paired with Asian snacks from the MiX.Store booth, enhancing the overall flavor experience of the new lager.
The event boasted a lineup of live performances in line with Tiger’s mission to transform ordinary moments into lively celebrations. DJ sets by Queen T, Julian, and Sherry Alyssa set the energetic tone, while the Ban Huat crew, featuring Yungkai, S.A.C, and Dato Maw, elevated the atmosphere with their dynamic hip-hop performances. A standout moment was the electrifying K-pop dance medleys that captivated the audience with their high-energy routines.
The pinnacle of the night was a stellar performance by South Korean rapper Loco. Renowned for his heartfelt lyrics and captivating flow, Loco delivered a memorable set that resonated deeply with both local and international fans, adding an extra layer of excitement to an already spectacular evening.
Willemijn Sneep, Marketing Director of Heineken Malaysia Bhd, expressed excitement about the launch of this bold and vibrant product, emphasizing the brand’s desire to engage consumers in fun and exploratory ways.
“It was exhilarating to witness people express themselves playfully. We hope our fans continue to infuse fun into their everyday occasions with the Tiger brand, always with a twist.”
Available in bottles and cans, Tiger Soju Flavoured Lager in its Gutsy Grape variant can now be found at major supermarkets, convenience stores, minimarts, bars, restaurants, and online through Drinkies.
