Spirits New Zealand, a prominent industry body, has named Monique Sprosen, the Public Affairs Manager for the Pacific region at Pernod Ricard, as its new chairperson.
Sprosen’s appointment marks a historic moment as she becomes the first female chair since the organization’s establishment in 1990. Leading a board consisting of 10 representatives from member companies, Sprosen is poised to steer Spirits New Zealand into its next phase of advocacy and industry development.
Expressing her enthusiasm for the role, Sprosen emphasized the organization’s pivotal role in championing the spirits sector’s interests and fostering its growth and prosperity. She highlighted the vibrant nature of the spirits industry both globally and in New Zealand, underscoring its capacity to bring people together and enhance social experiences.
Furthermore, Sprosen underscored the industry’s commitment to responsible consumption, noting the ongoing efforts by Spirits New Zealand to promote safe drinking practices.
Sprosen assumes the chairmanship from Kane Stanford of Bacardi, inheriting the responsibility to uphold and advance the organization’s mission and objectives.
