Stag’s Leap, one of Napa Valley’s historic wineries, has announced a partnership with Cirque du Soleil. This collaboration will introduce Stag’s Leap wines to audiences at Cirque du Soleil’s Big Top Shows across the United States for one year, starting June 8.
The agreement features Stag’s Leap’s Chardonnay and Cabernet Sauvignon, expanding their reach to circus enthusiasts. Additionally, Stag’s Leap multimedia branding will be prominently displayed at each venue, and an “elevated Stag’s Leap Winery lounge” will be available in select locations.
Megan O’Connor, Stag’s Leap brand director, highlighted the synergy between the two brands, stating, “Our stag motif symbolizes courage and freedom, inspiring everyone to explore life’s pleasures. Cirque du Soleil, known for its transformative performances, is the ideal partner for us.”
The partnership will debut in Laguna Hills, California, during the opening night of Cirque du Soleil’s show KOOZA. The collaboration will then move through 10 U.S. markets, running until July 2025.
Lauren Hart, head of partnership strategy at Cirque du Soleil, expressed enthusiasm for the collaboration, saying, “We look forward to our Big Top fans in the United States experiencing the premium wine offerings on-site.”
Stag’s Leap Winery, with its first vintage dating back to 1893, has a significant role in the creation of the Napa Valley appellation. The 240-acre estate is renowned for its dark, well-drained volcanic soils.
Ludovic Dervin, who succeeded Christophe Paubert as head winemaker in 2022, praised Stag’s Leap’s signature style. He noted its “refined elegance, finesse, and traditionality that showcase the incredible quality of the fruit.”
This collaboration is not Cirque du Soleil’s first with a beverage producer. In February, The Macallan whisky partnered with the circus group for a special one-month performance run to celebrate its 200th anniversary.
