NAPA, CA – The Wine Market Council (WMC), a leading provider of market research for the U.S. wine industry, is celebrating the success of its award-winning social media campaign, which has boosted membership and amplified the Council’s message of industry collaboration.
Launched in early 2024, the campaign, developed by WineGlass Marketing, focuses on showcasing the role wine plays in consumers’ lives, going beyond traditional product attributes. The campaign features images of consumers enjoying wine in various settings, accompanied by simple statements highlighting the emotions and experiences wine fosters, such as laughter, friendship, and family connections.
“This campaign is born out of our research,” explains WMC President Dr. Liz Thach. “We understand that wine is more than just a product; it’s an integral part of people’s lives.”
The campaign has resonated strongly with the industry, gaining over 1,000 new followers on Meta and LinkedIn within the first few months. The campaign’s success was recognized with a Gold medal in the 2024 AVA Digital Awards for a B2B Social Media Content Campaign.
“The reaction has been overwhelmingly positive,” says Susan DeMatei, founder of WineGlass Marketing. “We’ve seen significant growth in engagement and a clear understanding of the campaign’s message.”
WMC is further expanding the campaign with new creative executions in Q2, highlighting the benefits of membership for wineries. “We want wineries to understand that to stay competitive and make informed decisions, they need access to the valuable data we provide,” says Thach.
The Wine Market Council’s research provides insights into consumer attitudes, behaviors, and trends in the U.S. wine market. The Council is committed to supporting the industry by providing data and resources that enable its members to thrive.
