Massachusetts-based Heavenly Spirits is set to launch an e-commerce platform to enhance its distribution across the United States. This new online option will allow consumers to explore and purchase from Heavenly Spirits’ portfolio, making their products more accessible in most states.
The move comes in response to anticipated growth in online sales nationwide. The platform will enable users to view and order products available for shipment to their state.
“As the industry evolves, so must we. We’ve frequently received calls from consumers wanting to buy our spirits, but the three-tier alcohol distribution system restricted direct sales,” explained Daniel Cooney, co-owner of Heavenly Spirits. “The rise of e-commerce presented an opportunity we had to explore to meet the demand for our products. By collaborating with an e-commerce partner, we can ship almost anywhere in the US without disrupting our existing distribution networks.”
Initially, the website will feature around 50 products, with plans for expansion. In California, Heavenly Spirits has partnered with Barbank alcohol delivery and will maintain regular distribution partners in over 40 states.
Founded in 2008 by Christine and Daniel Cooney in Lakeville, Massachusetts, Heavenly Spirits specializes in importing French spirits, including Cognac, Armagnac, Calvados, and whisky. The online catalogue will include renowned brands like Normandin-Mercier Cognac, Bastille 1789 and Armorik whiskies, Kiki Vendée apéritif, and Le Bateleur ready-to-drink cocktails.
